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Actual subject is Marketing Metrics. Roadside Inc's new product would sell for $42.11. Variable cost of production would be $13.72 per unit. Setting up production
Actual subject is Marketing Metrics.
Roadside Inc's new product would sell for $42.11. Variable cost of production would be $13.72 per unit. Setting up production would entail relevant fixed costs of $306,048. The project cannot go forward unless the new product would earn a return on sales of 18%. Calculate breakeven sales in UNITS, meeting the profit target. (Rounding: tenth of a unit.) Step by Step Solution
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