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Ad campaign A had a CTR of 1.5% and a conversion rate of 0.5%, and it got 450 conversions. Ad campaign B had a CTR
Ad campaign A had a CTR of 1.5% and a conversion rate of 0.5%, and it got 450 conversions. Ad campaign B had a CTR of 3.0% and a conversion rate of 1.0%, and it got 27 conversions. Assuming that both campaigns had average CPA of $20, identify the number of impressions and clicks as well as the CPM and CPC of each campaign. Which would you argue was more successful?
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