Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Ad campaign A had a CTR of 1.5% and a conversion rate of 0.5%, and it got 450 conversions. Ad campaign B had a CTR

Ad campaign A had a CTR of 1.5% and a conversion rate of 0.5%, and it got 450 conversions. Ad campaign B had a CTR of 3.0% and a conversion rate of 1.0%, and it got 27 conversions. Assuming that both campaigns had average CPA of $20, identify the number of impressions and clicks as well as the CPM and CPC of each campaign. Which would you argue was more successful?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access with AI-Powered Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Students also viewed these Finance questions