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Ad campaigns by Aleve pain reliever emphasize the fact that to get the same relief offered by one Aleve, you would need to take six
Ad campaigns by Aleve pain reliever emphasize the fact that to get the same relief offered by one Aleve, you would need to take six aspirin or Tylenol and four Advil. These promotions are using the positioning base of:
product use
competitor
price & quality
product class
product user
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Ecological Forest Management
Authors: Jerry F. Franklin, K. Norman Johnson, Debora L. Johnson
1st Edition
1478633506, 978-1478633501
