Adaptation is defined as

$q,$

A$.$ the firm's efforts to modify one or more elements of its international marketing program to accommodate specific customer requirements in a particular market

B$.$ the firm's efforts to minimize employee attrition by rewarding performance

C$.$ the firm's efforts to make its marketing program elements uniform, with a view to targeting entire regions, or even the global marketplace, with the same product or se

D$.$ the firm's attempt at altering its organizational structure to facilitate internationalization