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Address each section of this project and answer all questions: o Formulate-design and document-a marketing plan. The plan must have clearly articulated goals, logically sequenced

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Address each section of this project and answer all questions: o Formulate-design and document-a marketing plan. The plan must have clearly articulated goals, logically sequenced strategies and tactics which are aligned with organisational goals. Describe the organisation and the products/ services being offered by the organisation for which the plan is being developed. Nominate a target market for the product/ services on offer and explain what the plan is intended to achieve-extension of reach; encroachment into competitor's markets; larger market share; opening up of new market; maintenance of current markets etc. Where relevant, consult with other personnel and document the consultation process and outcomes. Describe and justify the marketing approach-strategies and tactics-you have decided to take. Provide a detailed rationale. Explain how you will measure and record the success of the plan. O What legislation must be taken into consideration and how will you ensure that the promotion and advertising of the products/ services is seen as ethical? To whom should you present the plan once it is developed? Why? Explain: how the plan will be implemented O any nominated deadlines and measurements of success the procedures to be followed when monitoring the plan implementation o what you have done to ensure that the plan is flexible enough to allow adjustments as needed This project can be completed in the context of the organisation for which you currently work (without breaching any commercial in confidence requirements) or for a fictitious organisation. If you choose the latter you must provide a description of the organisation and the products/ services it sells. Then

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