Address the following issues in essay form: 2 pages maximum.

1. How has Disney expanded vertically and horizontally (if it has)? Why were these wise moves for the company to make?

2. Explain how Disney's acquisition strategy has made its value chain activities more effective in implementing its competitive strategies. Give some examples. 3. Would you invest your hard-earned money in this company? Explain. What if you were responsible for investing my hard-earned money? Why or why not? What does it matter whose money you are responsible for investing?