Address the following writing prompts to develop a Pho restaurant:

4. What is the primary message the communication will deliver to the target audience? (The message should answer the following questions for the target audience -- "What's in it for me?" What benefit will I receive from this brand that matters to me? So, what will motivate the target to respond?). Be specific.

5. What is the reason to believe this proposition? Provide rational, tangible support for the selling premise.

6. What brand personality do you want the advertising to portray for the product?

7. What strategic approach would be most effective to achieve your objective? (Examples include: lectures and dramas, psychological appeals, straightforward message, demonstration, comparison, problem solution, humor, slice-of-life, etc.)