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Addressable advertising consists of ads sent to specific persons or small audiences rather than groups of consumers. Unlike broadcasted promotional messages, addressable ads have which

Addressable advertising consists of ads sent to specific persons or small audiences rather than groups of consumers. Unlike broadcasted promotional messages, addressable ads have which of the following characteristics?

Select one:

a. response-measurable

b. interactive

c. all of the above

d. customized

e. none of the above

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