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ADMN 404 Consumers will bear switching costs Select one: a. if they believe the benefits of adopting the new technology outweigh the costs of switching.
ADMN 404 Consumers will bear switching costs Select one: a. if they believe the benefits of adopting the new technology outweigh the costs of switching. b. if switching costs are substantial. c. if the new products are packaged attractively. d. if there is a lack of complementary products. e. if the new technology is advertised subtly
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Economics
Authors: Paul A. Samuelson, William Nordhaus
19th edition
978-0073511290, 73511293, 978-0073344232, 73344230, 978-007351129
