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Adopter categories are classifications of individuals within a market based on their innovativeness. Recently Apple introduced its iPhone 1 4 for which people waited in
Adopter categories are classifications of individuals within a market based on their innovativeness. Recently Apple introduced its iPhone for which people waited in long lines before the doors opened. According to experts these of people who bought the iPhone are categorized as:
a Early adopters
b Innovators
c Early majority
d Late majority
e Laggards
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