Adora Ltd manufactures accessories for mobile phones, which is a fast growing and very competitive market. Adora does not produce or sell mobile phones so it has to rely on developing close relationships with mobile phone manufacturers to ensure that it can design and launch the right accessories in time for the launch of new models of phones. Adora’s management team is considering designing a balanced scorecard to better manage its competing priorities. A set of objectives have been formulated to support the four perspectives of a balanced scorecard. For each objective, provide one relevant lag indicator and one corresponding lead indicator. Write your answers in the table provided. 

Perspective	Objective
Financial	Increase sales revenue
	Increase return on investment
Customer	Expand customer base
	Improve customer satisfaction
Internal business processes	Improve time to market
	Improve quality of products
Learning and growth	Improve employee satisfaction
	Develop employees’ technical skills