Adora Ltd manufactures accessories for mobile phones, which is a fast growing and very competitive market. Adora does not produce or sell mobile phones so it has to rely on developing close relationships with mobile phone manufacturers to ensure that it can design and launch the right accessories in time for the launch of new models of phones. Adoras management team is considering designing a balanced scorecard to better manage its competing priorities. A set of objectives have been formulated to support the four perspectives of a balanced scorecard. For each objective, provide one relevant lag indicator and one corresponding lead indicator. Write your answers in the table provided.

Perspective Objective Financial Increase sales revenue Increase return on investment Customer Expand customer base Improve customer satisfaction Internal business processes Improve time to market Improve quality of products Learning and growth Improve employee satisfaction Develop employees' technical skills