Question
________ ads are expensive but effective: Amazon's Before Alexa ad generated more than 60 million views on YouTube's AdBlitz channel, Olay's Make Space for Women
________ ads are expensive but effective: Amazon's "Before Alexa" ad generated more than 60 million views on YouTube's AdBlitz channel, Olay's "Make Space for Women" generated 87,900 social mentions, and Coca-Cola's "Show Up" increased market share of its Energy drink by 197 percent.
- Online
- Reinforcement
- Cooperative
- Competitive
- Super Bowl
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Contemporary business 2012 update
Authors: Louis E. Boone, David L. Kurtz
14th edition
1118010302, 978-1118010303
