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Ads often influence consumer perception by using clever ideas in pricing. For example, $1.99 sounds less expensive than $2.00. Quantity pricing, such as three cans
Ads often influence consumer perception by using clever ideas in pricing. For example, $1.99 sounds less expensive than $2.00. Quantity pricing, such as three cans of vegetables for $3.00, sells more because consumers are more likely to buy three cans. What advertising technique is used in these examples?
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