Question
Advanced Enterprises reports yearminus end information from 2018 asfollows: Sales(160,250 units) $968,000 Cost of goods sold 641,000 Gross margin 327,000 Operating expenses 263,000 Operating income
Advanced Enterprises reports yearminus
end information from 2018 asfollows:
Sales(160,250 units)
$968,000
Cost of goods sold
641,000
Gross margin
327,000
Operating expenses
263,000
Operating income
$64,000
Advanced is developing the 2019 budget. In 2019 the company would like to increase selling prices by14.5%, and as a result expects a decrease in sales volume of9%. All other operating expenses are expected to remain constant. Assume that cost of goods sold is a variable cost and that operating expenses are a fixed cost.
Should Advanced increase the selling price in2019?
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