Question
Adventure Expeditions offers guided back-country hiking tours. Adventure Expeditions provides a guide and all necessary food and equipment at a fee of $50 per person
Adventure Expeditions offers guided back-country hiking tours. Adventure Expeditions provides a guide and all necessary food and equipment at a fee of $50 per person per day. Adventure Expeditions currently provides an average of 600 guide-days per month in June, July, August, and September. Based on available equipment and staff, maximum capacity is 800 guide-days per month. Monthly variable and fixed operating costs.
Variable costs per guide-day | Fixed costs per month | ||
Food | $ 5 | Equipment rental | $5,000 |
Guide Salary | 25 | Administration | 5,000 |
Supplies | 2 | Advertising | 2,000 |
Insurance | 8 |
|
|
Total | $40 | Total | $12,000 |
Determine the effect of each of the following situations on monthly profits. Each situation is to be evaluated independently of all others.
- A $12 increase in the daily fee should result in a 150-unit decrease in monthly sales.
- A $7 decrease in the daily fee should result in a 300-unit increase in monthly sales. However, because of capacity constraints, the last 100 guide-days would be provided by subcontracting to another firm at a cost of $46 per guide-day.
- A tour agency has proposed to place a special, one-time order for 75 guide-days at a reduced fee of $45 per guide-day. The agency would pay all insurance costs. There would be additional fixed administration costs of $200.
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