Question
Adventure Gear Unlimited manufactures and sells 12 different models of adventure gear. Adventure Gear Unlimited is contemplating a 5% price cut across all 12 models.
Adventure Gear Unlimited manufactures and sells 12 different models of adventure gear. Adventure Gear Unlimited is contemplating a 5% price cut across all 12 models. It expects the price cut to result in a 9% increase in the number of units sold for models RR4401, RR4403, RR4405, and RR4407. The other eight models (RR4402, RR4404, RR4406, RR4408, RR4409, RR4410, RR4411, and RR4412) are expected to see a 6% increase in sales volume. Assess the impact of the price cut on Adventure Gear Unlimited’s profits and prepare a profit and loss statement.
Model | Sales Price | Variable Costs | Sales Volume |
RR4401 | $75 | $35 | 2,000 |
RR4402 | $85 | $40 | 2,500 |
RR4403 | $95 | $45 | 3,000 |
RR4404 | $105 | $50 | 3,500 |
RR4405 | $115 | $55 | 4,000 |
RR4406 | $125 | $60 | 4,500 |
RR4407 | $135 | $65 | 5,000 |
RR4408 | $145 | $70 | 5,500 |
RR4409 | $155 | $75 | 6,000 |
RR4410 | $165 | $80 | 6,500 |
RR4411 | $175 | $85 | 7,000 |
RR4412 | $185 | $90 | 7,500 |
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