Advertisement ($'000) Sales ($'000)

1068 4489

1026 5611

767 3290

885 4113

1156 4883

1146 5425

892 4414

938 5506

769 3346

677 3673

1184 6542

1009 5088

• Construct a scatter plot with this data.
• Do you observe a relationship between both variables?
• Use Excel to fit a linear regression line to the data. What is the fitted regression model?
• What is the slope? What does the slope tell us?Is the slope significant?
• What is the intercept? Is it meaningful?
• What is the value of the regression coefficient,r? What is the value of the coefficient of determination, r^2? What does r^2 tell us?
• Use the model to predict sales and the business spends $950,000 in advertisement. Does the model underestimate or overestimates ales?