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Advertisements are getting more and more lengthy, annoying, and intrusive on both television and social-media platforms. On television, for example, sometimes eight ads will play
Advertisements are getting more and more lengthy, annoying, and intrusive on both television and social-media platforms. On television, for example, sometimes eight ads will play on a commercial break. How lengthy of a commercial break will you tolerate before switching the channel to some other program, 1 minute, 3 minutes, 5 minutes, or 10 minutes? Why. Despite the rising cost of placing an ad, could the annoyance factor offset the potential benefits of an ad? How can firms best counter this growing problem in strategy implementation? Explain your position
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