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Advertiser 1 Advertiser 2 Advertiser 3 CTR 0.6% 0.9% 0.7% Conversion Rate 2.8% 3.5% 1.6% Profit per conversion $10 $18 $27 CPM $15 $15 $15

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Advertiser 1 Advertiser 2 Advertiser 3 CTR 0.6% 0.9% 0.7% Conversion Rate 2.8% 3.5% 1.6% Profit per conversion $10 $18 $27 CPM $15 $15 $15 CPC Based on the information provided above, calculate the CPCs for each advertiser. $2.50, $2.86. $3.33 O $2.05, $3.40, $2.94 $2.50, $1.67, $2.14 $3.75, $2,56, $2.50 Advertiser 1 Advertiser 2 Advertiser 3 CTR 0.6% 0.9% 0.7% 3.5% 1.6% 2.8% Conversion Rate $18 $27 Profit per conversion $10 $15 CPM $15 $15 Based on the information above, calculate the break-even CPMs for each advertiser. $10, $18, $27 $2.52. $5.67, $3.02 $2.86,$3.54, $1.68 $2.76, $4.34, $3.42

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