Advertiser, political group, websites, blogs, magazines and even news programs want to sway our opinion or make us buy something. It seems to always be about power and money. How do they do it and why are we so gullible? They count on our fears, our superstitions, our beliefs and our stereotypes to sway our opinions. They hope we do not check out the facts. However, have you ever heard the phrase, "Let the buyer beware"? I once heard that we should never believe everything we hear and only half of what we see. Tell us about a time you were swayed to change your opinion or purchase something only to have "buyer's remorse" (perhaps a regret after your purchase or decision to change your vote). How can we become more aware of an advertiser's or political group's or even a newscaster's bias? How can advertising affect a patient's decision in regards to their health?

HEALTHCARE related (plastic surgery, skin care, pain, colds, beauty, exercise, diet )

We are Healthcare professionals- not politicians for our patients.

only to have "buyer's remorse" (perhaps a regret after your purchase ) was:

A. Specific details and reasons I was swayed.

B. Specific details and reasons I was swayed.

C. Specific details and reasons I was swayed.

We can become more aware of an advertiser's bias by:

1. Strategy

2. Strategy

3. Strategy

Advertising affects patient's decision in regards to their health by:

1. Reason

2. Reason

3. Reason

Use a quote or two from the textbook to support your thoughts and cite the quotes using the APA format.

Name

Reference

QUESTION for your class mates