advertising and promotion

the last page will be a reference page. Some may require research. This is all assignment for grading. Chapter 5 and 6 1. Describe how surveys can be used to collect information. 2. Discuss how Web research can be used by advertisers to target consumers. 3. Explain how focus group research is conducted. Comment on the advantages and disadvantages of this form of research. 4. List and discuss the advantages and disadvantages of primary data. 5. Identify and discuss the significant sources of secondary data. 6. List and discuss the advantages and disadvantages of secondary data