Question
ADVERTISING APPEALS a) Describe the differences in the three main types of advertising messages - emotional (affective), cognitive, and behavioural (conative.) b) Explain which type/s
ADVERTISING APPEALS
a) Describe the differences in the three main types of advertising messages - emotional (affective), cognitive, and behavioural (conative.)
b) Explain which type/s of advertising message is used by Patagonia.
c) Which type/s is most suited to Patagonia and why?
Remember to incorporate related topic material to enhance your answer
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Human Resources Management In The Hospitality Industry
Authors: David K Hayes, Jack D Ninemeier
1st Edition
0470084804, 9780470084809
