Advertising Assignment

Pick a global product / brand that is marketed in the United States and discuss how it is advertised the same way or differently in a country of your choice (country and product must be different from your brand assignment).  Please provide your thoughts pro and con from a business standpoint and any questions you have about the difference in promotional practice, as well as any suggestions / recommendations for potentially doing things better.

Prepare a 2-paged, typed, single-space report. Source material for this assignment can be obtained from the company's web site, your textbook, and other published / online sources.  Please provide a bibliographic list of your references (multiple sources required). Your grade will be based on the thoroughness of your analysis and research.  

 

The layout must be divided with bolded headers as follows:

• Overview

Compare and contrast how advertising is conducted in the US and local market.

• Pros
• Cons
• Questions (optional)
• Suggestions / Recommendations