ADVERTISING CASE STUDY FOR LAZADA

Lazada Philippines Valentines Sale

Duration of the promo

February

5-11 and 18 2020 and the 11.11 2019 Big sale.

Theme

: "Lazada Delivers Love and Fall in love. 11.11 BIGGEST SALE"

RESEARCH AND ANSWER THE QUESTION BELOW, THE INFORMATION ABOVE IS THE MAIN TOPIC

QUESTION:

1.Set out the lazada 11.11 biggest sale 2019 marketing objectives in specific terms like for EXAMPLE "to increase market share by 4 percent" or "grow sales by 10 percent in the third quarter."

2.Describe how advertising could support those objectives of lazada 11.11 biggest sale 2019 , for example by raising consumer awareness of the company's products or by generating additional leads for the sales force.

EXPLAIN IN DETAIL EACH