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Advertising Costs Revenues March $ 2 , 4 0 0 $ 6 0 , 0 0 0 April 3 , 6 0 0 8 4

Advertising Costs Revenues
March $2,400 $60,000
April 3,60084,000
May 1,80066,000
June 4,30078,000
July 1,30059,000
August 2,40075,000
September 1,90054,000
October 4,80095,000
November 3,10068,000
December 3,20072,000
* Create an X-Y scatter plot.
* How much of the variability in revenues is driven by advertising expense? The R-squared.
* You can type it as a decimal or percentage.
* Scatter plot done in excel
* Use the Hi-Lo method to calculate slope and the intercept; ie. the equation

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