Advertising effectiveness can be evaluated in all of the following ways except recall of advertisements rate of coupon redemption attitude toward advertisements extent to which an advertisement persuaded an individual to make a purchase Question 35 2 pts should identify the media that best fits with the company's target market. Advertising research Recall research Promotional research Media research A study of how consumers redeem coupons and who redeems them would be part of studies of premiums, coupons, and deals media research advertising effectiveness research market potential studies Question 37 Cost analyses studies evaluate the potential of a particular market estimate product profit in specific markets forecast optimal sales performance project the total cost of producing a product Data collected to address a problem other than the problem at hand is primary data experimental data observation data secondary data Question 39 2 pts An offering that can satisfy consumer needs and wants is the definition of a durable good good service product