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Advertising expenditure and sales figures for a company during the previous 15 weeks were recorded below: Week Ads expense ($'000s) Sales ($'000s) 1 3 50

Advertising expenditure and sales figures for a company during the previous 15 weeks were recorded below:

Week

Ads expense ($'000s)

Sales ($'000s)

1

3

50

2

5

250

3

7

700

4

6

450

5

6.5

600

6

8

1000

7

3.5

75

8

4

150

9

4.5

200

10

6.5

550

11

7

750

12

7.5

800

13

7.5

900

14

8.5

1100

15

7

600

  1. Build a regression model table (Excel Analysis tool pack)
  2. Interpret the R-square. Do you see a strong linear relationship between the independent and dependent variables?
  3. Manually calculate SSE of your model. (Note: you can cross-check your SSE to see if you calculate it correctly).

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