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advertising generally occurs in the growth and early maturity stages of the product life cycle, when competition is most intense, and attempts to accelerate the
advertising generally occurs in the growth and early maturity stages of the product life cycle, when competition is most intense, and attempts to accelerate the markets acceptance of the product
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Exploring Management
Authors: John R. Schermerhorn, Daniel G. Bachrach
5th edition
978-1119117742, 1119140293, 1119117747, 9781119140290, 978-1119231936
