Advertising has basically 3 primary objectives namely: to sell, to solicit and to sustain the company brand. * TRUE FALSE Sustainable marketing is the process of creating, communicating and delivering value to customers in such a way that both natural (resources nature provides) and human (resources people provide) capital are preserved or enhanced throughout. * TRUE FALSE Services are considered intangible because most services can be felt or touched in the same way most goods can be sensed. * O FALSE O TRUE The six P's of the retailing mix are product, place, price, promotion, personnel, and planning. * FALSE TRUE Profits typically reach their peak during the maturity stage of the product life cycle FALSE TRUE Reintermediation is the process whereby intermediaries (either new ones or those that had been disintermediated) take on new intermediary roles. * TRUE O FALSE If demand is unaffected by price, it is said to be elastic. * FALSE TRUE A company that engages in price gouging or price fixing is in violation of federal and provincial laws. * TRUE O FALSE Traditional Seller's rights include the right to introduce only the products that the government allows FALSE O TRUE