Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Advertising has been long seen as an effective means for sales promotion. The boss of a record company was also interested in predicting the album

Advertising has been long seen as an effective means for sales promotion. The boss of a record company was also interested in predicting the album sales from advertising. He believed that the total album sales in the form of either CDs or Downloads in the week after release (defined in a variable with the name of Sales) can be predicted by the amount of money spent in promoting the album before release (defined in a variable with the name of Adverts) and the number of plays on the radio per week (defined in a variable with the name of Airplay). If true, the company plans to promote the album sales through reasonable allocation of resources accordingly. To test this, market researchers sampled 200 different album releases and then collected data. Data analysis is conducted in SPSS to support the decision making of this record company.

? Sales: the total album sales (in 1,000 units)

? Adverts: the amount of money (in 1,000 s) spent in promoting the album

? Airplay: the number of plays on the radio

----------------------

Preliminary analysis in the case above is conducted using the scatterplots and Pearson correlation (see below). Please comment briefly on the relationships between the three variables.

image text in transcribed
Sales Adverts Airplay Sales Adverts Airplay Correlations Sales Adverts Airplay Sales Pearson Correlation 578 599 Sig. (2-tailed) .000 .000 N 200 200 200 Adverts Pearson Correlation 578 102 Sig. (2-tailed) 000 .151 N 200 200 200 Airplay Pearson Correlation .599 102 Sig. (2-tailed) 000 .151 N 200 200 200 ** Correlation is significant at the 0.01 level (2-tailed)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

A Cp-Theory Problem Book Functional Equivalencies

Authors: Vladimir V Tkachuk

1st Edition

3319243853, 9783319243856

More Books

Students also viewed these Mathematics questions

Question

Explain the factors influencing wage and salary administration.

Answered: 1 week ago

Question

Examine various types of executive compensation plans.

Answered: 1 week ago

Question

1. What is the meaning and definition of banks ?

Answered: 1 week ago

Question

2. In what way can we say that method affects the result we get?

Answered: 1 week ago