Advertising history is filled with companies pointing out the faults and/or sins of competitors. But is that a good approach? Let's take a look at the recent chicken sandwich war between Popeyes, Chick-fil-A, and Wendy's, where the battle was primarily waged through social media.

For more information, please read the following article from Advertising Age https://adage.com/article/member-content/how-popeyes-chicken-sandwich-won-internet-one-post-time/2223756

Many, many companies have done comparative advertising over the years. Are there any other examples you can think of? Do you think that's a good idea? How does that approach make you feel as a consumer? Please list three reasons why you think such an approach might backfire and three reasons why you think such an approach might work.