Advertising is, actually a simple phenomenon in terms of economics. It's merely a substitute for a sales force- an extension, if you will, of the merchant who cries aloud his wares. By Rosser Reeves

Discussion 11 "Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares." -- Rosser Reeves https://www.brainyquote.com/quotes/quotes/r/rosserreev102988.html e