Advertising is an important component of marketing. It is the part that we as consumers are most aware of. In this assignment, you will present an analysis of a YouTube advertisement for your CHOSEN product/service.

Instructions:

1. Select ONE YouTube advertisement of your CHOSEN product/service that you think is good and effective.

2. Create a PowerPoint file and develop the following slides:

Slide 1: Title page with your name, your pair and student IDs

Slide 2: Copy-paste the YouTube commercial link (should be working / playing during your presentation)

Slides 3 - 6: In bullet points, discuss why your chosen advertisement is good and effective by answering the following:

i. What caught your ATTENTION?

ii. What made you INTERESTED with the product?

iii. What made you DESIRE more of the product?

iv. Which part encourages you to take ACTION? (Examples: BUY IT NOW!, BOOK NOW!, EMAIL ADD, URL)