Advertising is essential to maintaining and growing a legal practice.

The internet, social media, and other technological advances necessitate an ongoing review of ethical rules

regarding advertising and solicitation and updates to the rules as warranted.

Review Model Rules 7.1 and 7.2.What factors do you deem most relevant to determining compliance with Rule 7.1?

What factors do you deem most difficult to prove with respect to Rule 7.2?

Do you prefer a limited and dignified approach to lawyer advertising, or an all-out, in-your-face approach?

Which approach best serves the needs of those seeking legal services?

Discuss one or more relevant factors used to determine compliance with Rules 7.1 and 7.2, identify your preferred the approach to lawyer advertising, and opine which approach best serves the needs of those seeking legal services