Advertising is more than just deciding how much to spend; it involves developing a message that appeals to your target audience. A good advertisement contains the following elements: copy (the written portion of the ad), illustration (photos and graphics), and signature (company logo). For this assignment, you will be creating an ad that aligns with your strategic plan. In order for your ad to be effective, you should keep in mind the following items: 

• What image are you trying to project? 

• The advertising content should reflect your other decisions. 

• Consider that your ad should stimulate demand for your service. How you do that is up to you.

• Remember: Less is more in almost all cases. 

• A half-page ad for the web is typically 300 pixels wide by 600 pixels tall. You may use any graphics program to design the ad, but the submitted image must be formatted as a JPEG, PNG, or GIF. You can post your ad from the Creative tab within the