Advertising is one area of marketing that makes extensive use of learning theories.

     Select and describe one example of an ad that uses behavioral learning.

     Select and describe one example of an ad that uses cognitive learning.

     Analyze each ad, and discuss if you think these ads are effective in helping consumers learn.  Be sure to note specific points that support your perspectives.

     Based on your analysis of the two ads, when is behavioral learning or cognitive learning more likely to be effective?