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Advertising Management MRK 325 Spring 2021 1. Summarize the strengths and limitations of radio as an advertising media. 2. Explain the role of sales promotion

Advertising Management MRK 325 Spring 2021 1. Summarize the strengths and limitations of radio as an advertising media. 2. Explain the role of sales promotion in a company's integrated marketing communications program and examine why it is increasingly important. 3. What are the differences between consumer and trade promotion? Describe the role of each in a marketer's IMC program

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