Advertising medium Agency Increase Newspaper 1 $24.39 Newspaper 1 $22.68 Newspaper 1 $22.67 Newspaper 1 $23.95 Newspaper 1 $22.33 Newspaper 2 $22.25 Newspaper 2 $22.50 Newspaper 2 $25.61 Newspaper 2 $21.31 Newspaper 2 $24.40 Radio 1 $27.56 Radio 1 $20.35 Radio 1 $24.12 Radio 1 $22.98 Radio 1 $24.32 Radio 2 $23.35 Radio 2 $20.68 Radio 2 $27.12 Radio 2 $20.11 Radio 2 $25.50 Television 1 $26.64 Television 1 $22.91 Television 1 $24.84 Television 1 $25.07 Television 1 $28.58 Television 2 $23.51 Television 2 $26.03 Television 2 $27.24 Television 2 $24.15 Television 2 $22.09 Website 1 $24.41 Website 1 $24.21 Website 1 $26.88 Website 1 $27.58 Website 1 $25.81 Website 2 $27.02 Website 2 $30.16 Website 2 $29.56 Website 2 $32.45 Website 2 $29.21