Question
Advertising objectives can be classified as to primary purpose: Informative, Persuasive and Reminder. a.) Explain each one and for each one, give an example of
Advertising objectives can be classified as to primary purpose: Informative, Persuasive and Reminder.
a.) Explain each one and for each one, give an example of a specific objective that might be accomplished by the advertiser.
b.) Comparative advertising is considered to be a controversial strategy. Give an example of a company who does comparative advertising. Do you think it is effective?
c.) Finally, what are some ways to evaluate an ads effectiveness?
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Income Tax Fundamentals 2013
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
31st Edition
1111972516, 978-1285586618, 1285586611, 978-1285613109, 978-1111972516
