Advertising often features testimonials from satisfied customers, who happily describe the characteristics of the goods or services they received. Which of the following are reasons why advertisers use this technique rather than a direct description of the goods or services?

Advertising often features testimonials from satisfied customers, who happily describe the characteristics of the goods or services they received. Which of the following are reasons why advertisers use this technique rather than a direct description of the goods or services? Instructions: You may select more than one answer. Click the box with a check mark for correct answers and click to empty the box for the wrong answers. a Most first time buyers of a product will intuitively perceive the actual seller as an adversary. a The seller's willingness to let actual customers speak for them shows the seller's confidence in his product to new customers. a People assume that the opinions of other customers are more reliable than what the seller would say about the product himself. B Other customers have less or no incentive to say that a product or service is great if it is not