Advertising Pressure or Fantasy? Some consumer advocates have protested at the use of super-thin models in advertising, claiming that these women encourage others to starve themselves in order to attain the 'waif' look. They believe advertising messages that convey an image of slimness help to reinforce these activities by arousing insecurities about weight. They say marketers consider obesity a sign of weakness in quitting terrible eating habits and associate thinness. with attractiveness. Other critics respond that the media's power to shape behavior has been overestimated, and that it is insulting to people to assume that they are unable to separate fantasy from reality. What do you think?