Advertising scavenger hunt This assignment asks you to judge the quality and potential impact of two pairs of ads, with each pair advertising competitors. One pair should combine video and audio (such as commercials you see on TV and before online videos), and the other pair should be print only (such as ads from magazines and newspapers, plus static ads, without anything moving, from websites). Later, you'll be writing ads. What makes for a successful ad? A trade journal called Ad Age ran a contest for the best ad campaigns (a campaign is a series of related ads) with these criteria (http://adage.com/lp/top15/#intro, behind a paywall): "Was it a watershed ad or campaign, discernibly changing the culture of advertising or the popular culture as a whole? "If it itself was credited with creating a category, or if by its efforts a brand became entrenched in its category as No. 1. "Was it simply unforgettable?"