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Advertising to wholesalers and retailers by manufacturers to encourage them to carry their products is called: business-to-business advertising trade advertising institutional advertising retail adver
Advertising to wholesalers and retailers by manufacturers to encourage them to carry their products is called: business-to-business advertising trade advertising institutional advertising retail adver
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Principles of Supply Chain Management A Balanced Approach
Authors: Joel D. Wisner, Keah Choon Tan, G. Keong Leong
4th edition
1285428315, 978-1305465145, 1305465148, 978-1285428314
