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Aerial Roofing performs roofing services for commercial clients. The company recently submitted a bid of $371,000 to the Ponca School District, computed as follows: Construction
Aerial Roofing performs roofing services for commercial clients. The company recently submitted a bid of $371,000 to the Ponca School District, computed as follows: Construction materials Labor costs $170,000 $ 80,000 $250,000 $32,000 $39,000 $321,000 Total direct costs Construction overhead Allocated administrative overhead Total cost Aerial adds a 20% profit margin to all jobs, computed on the basis of total direct cost. In Ponca's case, the profit margin amounted to $50,000 ($250,000 >20%), producing a bid price of $371,000. Assume that $20,000 of construction overhead and 100% of administrative overhead is fixed. A. If Aerial had excess capacity prior to bidding for Ponca's job, what would be the lowest price that the company should charge when figuring its bid for the district so as to not make any losses? B. If Aerial had no excess capacity prior to bidding for Ponca's job, what would be the lowest price that the company should charge? C. What is the primary benefit and problem of approaching a competitive bid situation with a low-bid philosophy
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