Question
a)Explain how Rolex improves consumer awareness and attitudes through their company website, consumer education and new product publicity. Provide examples for each tool used. b)Identify
a)Explain how Rolex improves consumer awareness and attitudes through their company website, consumer education and new product publicity. Provide examples for each tool used.
b)Identify and explain 5 social media objectives of Rolex. Identify how they achieve each objective and which platforms are used to achieve each objective.
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
