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a.Explain why price elasticity of demand is important for firms to consider when setting their prices to ensure that they maximize their profits. b. Before

a.Explain why price elasticity of demand is important for firms to consider when setting their prices to ensure that they maximize their profits.

b. Before Christmas day the price of juice was $.10 a box in Pakistan, and James was willing to buy 10 juice boxes. After the Christmas holidays, the price has gone up to $12 a box, and James is now willing to buy 8 juice boxes. Is James's demand for juice boxes, elastic or inelastic? What is James's elasticity of demand? Draw James's demand curve, label everything clearly.

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