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a.Explore the Sephora website and browse the online store. How does Sephora use the online environment to promote its products without the advantage of letting

a.Explore the Sephora website and browse the online store. How does Sephora use the online environment to promote its products without the advantage of letting the customers try before they buy?

b. Imagine that Sephora is working out the details of a new loyalty program. What input and advice would you give them? How should they integrate the loyalty program with their existing retailing mix?

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