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AFA Co is a company which operates in the Middle East. AFA Co budgeted to sell 50,000 units of a new product during the year.
AFA Co is a company which operates in the Middle East. AFA Co budgeted to sell 50,000 units of a new product during the year. The budgeted price was BHD 8 and the variable cost BHD 4 per unit. Actual sales during the year were 35,000 units and variable costs of sales were BHD 140,000. Sales revenue was only BHD 9 per unit. It is realised that the budgeted sales units were too optimistic, and 40,000 units would be much realistic.
1. What is the market size variance?
2. What is the market share variance?
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