After a careful analysis of Bounce Fitness' actual engagement rates and industry feedback, some clientshave been giving their own reasons for not sticking to their fitness programs. The number one reason is lackof motivation.The aim of this proposal is to include a detailed description of the different series of activities to beimplemented to solve specific problems at Bounce Fitness by establishing, accomplishing and controllingmeasurable and realistic goals that help support the intervention of resource plans, which presents growthopportunities for the company to keep clients motivated and engaged